How To Get Your Hair Really Clean

Apply the shampoo directly to the roots and massage into the scalp. Pay particular attention to the areas that are harder to reach and often get overlooked," says Hollie. "Put those fingertips to work around the back of ears and the nape of your neck."

Rinsing makes all the difference (if you're gentle)

"Rinse using lukewarm water," she says. "Squeeze your hair in your hands during the rinse. You'll know when all the product has left your hair as your hair will feel "squeaky" clean.

If you don't rinse properly, your hair will be flat and lifeless and feel somewhat coated. That said, wet hair is weak and more prone to breaking so be gentle when washing your own hair."

Use your shampoo and conditioner to their full potential

"Shampoo and conditioner serve completely different purposes and therefore belong on different areas of your hair. Shampoo is your cleanser, so you only really need it on the areas that get dirty and grimy – your roots.

Conditioner belongs on the drier areas of your hair and that is the mid-lengths of your hair to the ends – not the roots. Never the roots," Hollie says. "It always shocks me when clients tell me they do not use conditioner. I feel like it's very misunderstood and kind of gets a bad rap because some blame it for weighing hair down and removing any natural volume you might have. That only happens when you put it on the roots. But conditioner when used properly makes all the difference. I always tell my clients, think of a strand of hair being the size of your arm and covered in fish scales (the cuticles). When we shampoo our hair, they slightly open and when we condition our hair it closes them back down, leaving your hair feeling smoother and stronger.

The best way to pick the right shampoo and conditioner is to seek professional advice. Ask your hairstylist. Most people don't realise that many cheap products are full of silicones which leave behind a film that can dull hair and block hair follicles and this impedes new hair growth. As for sulphates, sulphate-free shampoos are much gentler and keep the cuticle tighter so colour doesn't fade."

Finish off with cool water

"If you can, give your hair a final rinse with cool water," Hollie says. "Cool water feels exhilarating, stimulates blood circulation, seals the hair cuticle and leaves your hair extra smooth and shiny which is a secret to it looking salon fresh."

Stave off frizz

"Last, I'd recommend investing in a microfibre towel," says Hollie. They're much better for your hair, since the fibres won't rough up your cuticles, which means less frizz. Plus, they absorb much more moisture which will help your hair to dry quicker.

So there you have it, the secret to salon fresh hair is more manageable than you'd think – it's just a DIY scalp massage away.